Razer Together with Global Gaming Community Encourage Gamers to Save 1 Million Trees with Sneki Snek

Razer, brand lifestyle leading for gamer today announced a new goal to protect 1 million trees based on the hugely successful Sneki Snek campaign, 10 times the original target.

In collaboration with Conversation International, the target of 100,000 trees was achieved in less than 2 months, thanks to the popularity of the Razer Sneki Snek mascot as well as the tremendous support from fanbase Razer. The campaign was a huge success, quickly saving almost 150,000 trees, nearly 600 hectares of forest.

Saving 1 Million Trees with Sneki Snek

To celebrate this success, Razer expanded its target, aiming to protect 1 million trees, with milestones throughout the campaign that will show merchandise each new target has been achieved.

To celebrate the success of reaching 100,000 trees, a merchandise The new Sneki Snek will be announced at the RazerStore Live event on March 4th, along with the announcement of several other cool products.

Thanks to overwhelming demand from the community, Sneki Snek have proven to be a fan favorite, even inspiring Sneki Snek lovers to tattoo the snake on themselves – fan enthusiasm on this level, and of course, a viral Youtube video, making Sneki is the ideal mascot to lead Razer’s global conservation campaign #GoGreenWithRazer.

Support on our #GoGreenWithRazer campaign, by Sneki Snek, is absolutely ridiculous. We thought this campaign would take time to save 100,000 trees, but we managed to reach our target in less than 2 months and are already on our way to our next target of 250,000 trees.
Razer Co-Founder and CEO, Min-Liang Tan

Razer Milestones

Milestones The latest to achieve is divided into 250,000, 500,000, 750,000 and finally 1,000,000 trees. When communities come together to achieve milestones this, Razer will continue to release merch New Snacks every milestones achieved, rewarding the community for their efforts and encouraging them to reach their ultimate goal of 1 million trees.

Every merchandise Sneki Snek sold is equivalent to protecting 10 trees and of course contributing to the new big target of 1 million trees to save.

Thanks to Razer’s support, Conservation International has succeeded in protecting trees from forests around the world such as Costa Rica, Ecuador, Suriname, Brazil, Madagascar, Indonesia and others.

Conservation International works directly with the communities that live and depend on these forests. Using innovative tools, technologies and approaches to prioritize the most important forests, can best benefit humans and wildlife, to protect them in the long term and to monitor their protection.

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