Audi Agrees To Be The Official Sponsor Of The Danish CS:GO Team, Astralis

After an experimental sponsorship agreement worth $750 thousand in early January, which was deemed a success, the Audi car brand finally got serious about tying up a sponsorship partnership with the Danish CS:GO esports team, Astralis.

According to Audi, they received enormous exposure during the sponsorship trial period for the Astralis esports team. This Branding Campaign between Audi and Astralis, got more than 25 million impressions, through various social media from Astralis. And more than 12 million times broadcast livestream. This was considered a great success by Audi, so they agreed to extend the sponsorship partnership with the Danish CS:GO team.

At an event held in Copenhagen, the new Jersey Astralis with main sponsor Audi, will be introduced to fans.

For information, the CS:GO Astralis Team from Denmark recently won the Counter Strike Global Offensive Championship, Atlanta Major.

According to Jordi Roig, CCO of RFRSH Entertainment, Esports is great for companies to do branding. Especially if the way of branding with the old system did not succeed in touching the younger generation or the so-called millennial generation.

We know that the millennial generation is already resistant to the marketing and branding methods used by traditional media.

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