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Garena Announces Collaboration between KSHMR and Free Fire

Garena has announced that music producer and DJ Niles Hollowell-Dhar – better known by his stage name KSHMR – will be holding a collaboration with their Free Fire game. KSHMR which is under Spinnin’ Records label owned by Warner Music Group is known for its innovative and pioneering way of producing music. This partnership brings together one of the world’s most popular mobile battle royale games with one of the world’s most famous DJs, and continues Garena’s plans to launch exciting new content for players.

Source: Instagram KSHMR

To be brand ambassador Free Fire, KSHMR will be the newest character named K who has the nickname Captain Booyah. KSHMR, which is ranked number 15 in the list of Top 100 DJ Mag, will also release special songs and music videos for collaboration with Free Fire. This song uses a lot of KSHMR’s special production style that uses a lot of vocals and carries the same energy as when playing Free Fire.

“The songs I wrote for this collaboration aim to inspire people around the world; to keep fighting against whatever challenges they face,” said KSHMR, which is collaborating with mobile games for the first time. “Free Fire brings the same energy and inspiration, and I’m really excited to be working with them.”

Source: Instagram KSHMR

With this collaboration with KSHMR, Free Fire continues its strategy to attract the attention of its community through areas of interest from outside the game. KSHMR has managed to capture the attention of audiences all over the world and is passionate when it comes to talking about local stories in its shows. This combination is very synergistic and parallel to the main Free Fire market.

“Free Fire players love good music. This collaboration with KSHMR will give players more ways to love Free Fire – starting from the soundtrack, character K, and many other partners that we will prepare,” said Harold Teo, Producer of Free Fire at Garena.

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