Reza Arap Oktovian Launches New Brand: Liquid Muffin & Sex
Muhammad Reza Oktovian or popularly known as Reza Arap is known as a gamer, youtuber, artist, musician/dj who later became a top celebrity or celebrity in the internet generation. After growing the Morph Team esports organization along with the lifestyle brand line, Arap began to look at other lines that could also be said to sharpen his instincts as an entrepreneur.
Present at the launch of the liquid “Muffin & Sex” which was held at the Liberta Hotel, Kemang, on Tuesday (6/4), Reza Arap explained the background of his choice to introduce the liquid brand and a little story behind his ‘discovery’.
According to Arap, the liquid seemed to have merged with the line he had been working on. “Yes, we know that the current line of youth is gaming, esports, music, fashion. All four of them can’t be separated and why I jumped in because it’s me who can work on it,” Arap explained.
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Arap, who is 33 years old and recently married Wendy Walters, then talked a little about vapes and liquids.
“In the beginning, I found out from friends, then they gave samples. Friends from Vape On and Ora Brewery finally made a concoction that I thought was really good. But this is what I think, you know,” said Arap.
When asked about marketing strategies and ‘technical’ matters by the two event hosts, Arap diplomatically answered with one word “hopefully”, yes, hopefully the Muffin & Sex brand can be accepted by young people and vape users. Liquid Muffin & Sex was launched in 110 ml packaging at a price of 180 thousand rupiah. Arap also gave a joke interspersed with those who are interested in becoming distributors so they don’t become ‘retailers’ or resellers.
Arap then also had time to review the liquid Muffins & Sex video. The video, which only lasts almost one minute, was indeed done artistically and the process was fairly lightning fast, aka super fast.
“I’m known to work fast. So yesterday’s shooting was only half a day. The director arrived at the hotel, took a brief brief and finished it. The budget is also not small, it costs 150 million to make this video,” said Arap. “Oh yes, so remember, the theme is indeed Anime nuances. I really like it and I think Anime is also part of the lifestyle of young people who were earlier: gaming, esports, music, fashion, Anime … as well as liquid,” said Arap.
At the end of the question and answer session with the media, Arap asked again, “Does anyone know why it’s called Muffin & Sex? […] It’s usually fun to vape. Right?”
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