Mercedes Thinks Esports Is The Right Means To Reach The Young Generation

In an interview conducted by Esportsobserver, Jens Thiemer, VP Marketing Mercedes-Benz said that Esports is the right vehicle for brand holders to reach the younger generation. Based on this, Mercedes-Benz recently often sponsors esports events.

According to Jens Thiemer, sponsorship in esports is somewhat different from sponsorship in other traditional sports. Esports offers and provides a lot of flexibility for sponsors, so they don’t just act as pure sponsors.

Marketing in the world of esports is very dynamic. So that through Esports, Mercedes-Benz can have flexibility, as well as participate in creating creative marketing campaign ideas and executing them. So it’s not just displaying logos and branding, like sponsors in other fields.

Although Mercedes-Benz is a newcomer targeting esports marketing, they are quite surprised by the positive response given by gamers to Mercedes-Benz.

Sponsorship and commitment to esports creates a close relationship between Mercedes-Benz and the gamer community. And this is an important part of marketing goals.

As we all know, not long ago, Mercedes-Benz has teamed up with ESL One.