Microsoft Partners with Virtual Youtubers to Promote Game Pass in Japan

The competition between PlayStation, Nintendo and Xbox is indeed quite interesting for us to follow. Which these three console giants do various ways to beat each other. Starting from presenting various exclusive games for these consoles and others.

Despite all that, Japan is one of the big console markets that is used as a benchmark for sales. But unfortunately, it can be said that Xbox has the lowest position compared to Sony and Nintendo in the Japanese market. Evidently, the Xbox One only sold dozens within one week of its release.

Xbox Game Pass Japan

Likewise with the Xbox Series X, PlayStation 5 sales are higher than the next-gen consoles owned by Microsoft and Nintendo. Even so, Microsoft as the owner of the Xbox certainly did not give up and did various ways to attract consumers.

They have also committed to continue to break into the Japanese market with various plans that have been prepared. One of them is to continue to ensure that one of the services they have is increasingly recognized by people, especially Japanese gamers. We all know that Microsoft did make various improvements regarding Xbox Game Pass.

Microsoft x Virtual Youtubers

This time they will try to attract Japanese gamers to be interested in subscribing to Xbox Game Pass. Because of this, they are also known to be working with two Virtual Youtubers from the Hololive agency to promote Xbox Game Pass in Japan. The virtual Youtubers are Shishiro Botan and Himemori Luna.

They are known to have managed to reach an audience of around 120,000 on each account. These two vtubers are known to explain what Xbox Game Pass is trying to offer. This Microsoft strategy is also quite effective because Virtual Youtubers are currently very popular.

What is your opinion about this? Give your feedback.

source: Jagatplay