Pocari Sweat Collaborates with Popular Rhythm Game Project Sekai in its New Ad

Otsuka Pharmaceutical’s official YouTuber channel recently uploaded a web movie video showing an unusual trailer for a new advertisement. The advertisement presents a collaboration between Pocari Sweat and Project Sekai Colorful Stage ft. Hatsune Miku. For those of you who are unfamiliar with the name, this is a new rhythm mobile game that is very popular in Japan.

Web movie entitled “Netsunarero!” It shows virtual singers and Hatsune Miku on a special stage with a water theme that is unique to Pocari Sweat advertisements. This ad provides a message about how important it is to maintain health and fitness with fluids, especially in the middle of summer which can make a person easily dehydrated.

In addition, the Pocari Sweat web movie also performed a song entitled “Hare wo Matsu” from Orangestar for the Project Sekai Mobile game Colorful Stage ft. Hatsune Miku. This promotional campaign can be said to be something quite unique, because it is not uncommon for a company to invite a game, especially from a mobile platform, to be invited to collaborate.

For those who are curious about the game itself, Project Sekai Colorful Stage ft. Hatsune Miku is a rhythm mobile game from SEGA and Craft Egg. This game features Hatsune Miku and popular virtual singers who can be formed into one band. The attraction of this game lies in the quality of the stunning 3D graphics, moreover, almost every song in the game will be performed with a different performance from each band.

Temporarily Project Sekai Colorful Stage ft. Hatsune Miku has just been released in Japan, but you can still download it for free on Android and iOS via third-party sites.

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